Residential projects comprise one of the Group‘s most vibrant business sectors; and for many years, the Group has been actively developing a number of prime residential properties in Hong Kong and mainland China. In Hong Kong, the Group’s most recent projects include No.15 Shouson on Shouson Hill, SouthSky in Southern District, Central 8 in Mid-Levels, Upton and Harbour One in Western District, THE JAVA in North Point, 18 Upper East in Shau Kei Wan, The Amused in Cheung Sha Wan, The Prince Place in Kowloon City, Peak Castle and Seaside Castle in Tuen Mun. All these projects have received overwhelming responses from property buyers. Projects that are currently being developed are located in Bonham Road & Old Bailey Street in Mid-Levels, Wang Tak Street in Happy Valley and Old Main Street in Aberdeen etc, tailoring to fit different needs of property buyers. In mainland China, the Group has two important projects in Xiamen. In the 1990s, the Group developed Emperor Riverside Garden Phase I, which was well received by mainland Chinese buyers. Thus, after 2000, the Group launched Phase II of Emperor Riverside Garden, which has also become one of the most luxurious residential properties in the heart of Xiamen.

The Group owns a wide range of office towers. These include Emperor Group Centre, where the Hong Kong headquarters of the Group is located; China Huarong Tower and GF Tower, Emperor Commercial Centre in Central and Emperor Hollywood Centre in Sheung Wan. The Group has recently expanded its overseas presence, with the acquisition of projects at Nos. 181-183 , 25-27 and 111‐125 Oxford Street, London. Emperor Group Centre on Chang’an Avenue in Beijing has become the China headquarters of the Group. In addition, it has been awarded the honor of “6-Star Super A-level Building” by Beijing Central Business District Administration Committee, successfully establishing an image of world-class commercial building.

The Group believes that both neighbourhood shopping centres and upscale lifestyle complexes have huge development potential. Its flagship mall project, the pulse, beside Repulse Bay beach, showcases a line-up of chic restaurants and shops; whereas Fitfort in North Point and Level 3, New Town Mansion in Tuen Mun and Sui Wo Road commercial complex in Shatin offer everyday convenience to local residents and office workers while providing stable sources of rental income to us. Apart from local projects, the newly-developed shopping mall Emperor Nam Van Centre in Macau is also expected to become international attraction for overseas shoppers.

The Group’s investment property portfolio primarily focuses on quality street-level retail spaces in key cities in Greater China as well as London. In recent years, The Group has been expanding its coverage, enabling it to possess a geographically balanced property portfolio. It owns several ground-floor retail properties in the prime location such as Russell Street in Causeway Bay. Apart from high-end shopping districts, the Group has also invested heavily in places frequented visited by young people. These include a number of shops on Lockhart Road in Causeway Bay, giving the Group one of the most diverse portfolios of retail spaces among any local developers.

The Group will continue to enhance its investment property portfolio to increase profitability. In addition, it will optimise the tenant mix and strive to constantly maintain occupancy levels close to 100 percent. In addition, the Group will launch new property projects to meet market demand.