Emperor International Holdings Limited (hereinafter "the Group", Stock Code: 163) was established in 1990, since when it has been constantly expanding its businesses and strengthening its property portfolios in Hong Kong, Macau, mainland China and overseas. Around the year 2005, seizing opportunities arising from the booming gaming and tourism industry in Macau, the Group began acquiring several prime properties there. Additionally, from 2006, the Group has been engaged in property development projects in Beijing. Over the years, the Group has actively acquired retail spaces in prime shopping locations – especially on Russell Street, Causeway Bay, which prides itself as comparable to Fifth Avenue in New York and Avenue des Champs-Élysées in Paris. Rentals from these prime properties are expected to provide a stable stream of income for the foreseeable future.
Residential projects comprise one of the Group's most vibrant business sectors; and for many years, the Group has been actively developing a number of prime residential properties in Hong Kong and mainland China. In Hong Kong, the Group’s most recent projects include Upton and Harbour One in Western District, THE JAVA in North Point, 18 Upper East in Shau Kei Wan, The Amused in Cheung Sha Wan, The Prince Place in Kowloon City and Peak Castle in Tuen Mun. All these projects have received overwhelming responses from property buyers. Projects that are currently being developed include Tai Lam project in Tuen Mun, Shouson Hill project in the Southern District and Mosque Street project in Central, etc. In mainland China, the Group has two important projects in Xiamen. In the 1990s, the Group developed Emperor Riverside Garden Phase I, which was well received by mainland Chinese buyers. Thus, after 2000, the Group launched Phase II of Emperor Riverside Garden, which has also become one of the most luxurious residential properties in the heart of Xiamen.
Ground-floor retail spaces in Hong Kong's shopping districts are much sought-after, akin to rare works of art. In view of this, the Group has been strategically acquiring retail spaces with high pedestrian flows, and now owns a large volume of prime retail properties. The most notable examples are on Russell Street in Causeway Bay, where the Group now owns several duplex retail shops and the whole block at Nos. 22-24, and is the second largest landlord of ground-floor retail spaces on the street. Additionally, the Group owns several ground-floor retail properties in the prime location of Tsim Sha Tsui, such as shops Nos. 4, 6 and 8 on Canton Road as well as shop No. 81 on Nathan Road. Apart from high-end shopping districts, the Group has also invested heavily in places frequented visited by young people. These include a number of shops on Lockhart Road in Causeway Bay, giving the Group one of the most diverse portfolios of retail spaces among any local developers.
The Group believes that both neighbourhood shopping centres and upscale lifestyle complexes have huge development potential. Its flagship mall project, the pulse, beside Repulse Bay beach, showcases a line-up of chic restaurants and shops; whereas Fitfort in North Point and Level 3, New Town Mansion in Tuen Mun and Sui Wo Road commercial complex in Shatin offer everyday convenience to local residents and office workers while providing stable sources of rental income to us. Two up-and-coming shopping malls Emperor Nam Van Centre in Macau as well as Emperor Star City in Shanghai will soon become international attractions for overseas shoppers.
The Group owns a wide range of office towers. These include Emperor Group Centre, where the Hong Kong headquarters of the Group is located; 60 Gloucester Road and 77 Lockhart Road in Wan Chai, Emperor Commercial Centre in Central and CentreHollywood in Sheung Wan. Buildings in industrial districts, such as New Media Tower in Kwun Tong, Toppy Tower in Kwai Chung and The Ulferts Warehouse Centre in Tuen Mun, have also been acquired over the years. The Group has recently expanded its overseas presence, with the acquisition of projects at Nos. 181-183 , 25-27 and 111‐125 Oxford Street, London. Emperor Group Centre on Chang’an Avenue in Beijing has become the China headquarters of the Group upon completion in 2017. In addition, it has been awarded the honor of “6-Star Super A-level Building” by Beijing Central Business District Administration Committee, successfully establishing an image of world-class commercial building.
The Group also has substantial experience in developing hotel projects. These include The Emperor Hotel, as well as the Grand Emperor Hotel and Inn Hotel in Macau. The Group has also launched its MORI MORI Serviced Apartments in Causeway Bay and The Unit Serviced Apartments in Happy Valley , Hong Kong.
The Group's first co-working space project Mustard Seed is conveniently located at Emperor Group Centre, Wan Chai, which also houses our Hong Kong headquarters. Leveraging Emperor Group's other businesses in entertainment, film and media sectors, we have strategically made Mustard Seed a haven for creative industry startups, providing a resourceful and supportive environment for gritty entrepreneurs to thrive.
The Group will continue to enhance its investment property portfolio to increase profitability. In addition, it will optimise the tenant mix and strive to constantly maintain occupancy levels close to 100 percent. In addition, the Group will launch new property projects to meet market demand.